The Discussion of the Development of Chinese Private Sporting Goods Industry

The downturn of global economy also strongly affects the sports industry. Because of a relatively small scale of private sports good manufacturing industry in our country, weak anti-risk ability, the survival of enterprises is relatively more difficult. So the development countermeasures should be adopted in response to the severe reality, which has become a very real problem. Challenges and opportunities should be found; the development countermeasure must be found out and in this way it can play a positive role in guiding the development of private sports supplies manufacturing in China.