Developing a Conceptual Model for Place Branding: A Review of Theoretical Literature

被引:4
|
作者
Shahabadi, Mohammad Reza Yazdanpanah
Sajadzadeh, Hasan
Rafieian, Mojtaba
机构
来源
BAGH-E NAZAR | 2019年 / 16卷 / 71期
关键词
CITY; DESTINATION; EQUITY; STAKEHOLDERS; RESIDENTS; SENSE;
D O I
10.22034/bagh.2019.86870
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
引用
收藏
页码:19 / 34
页数:16
相关论文
共 50 条
  • [1] PLACE BRANDING: A CONCEPTUAL AND THEORETICAL FRAMEWORK
    San Eugenio Vela, Jordi de
    BOLETIN DE LA ASOCIACION DE GEOGRAFOS ESPANOLES, 2013, (62): : 189 - +
  • [2] Place and Destination Branding: A Review and Conceptual Mapping of the Domain
    Hanna, Sonya
    Rowley, Jennifer
    Keegan, Brendan
    EUROPEAN MANAGEMENT REVIEW, 2021, 18 (02) : 105 - 117
  • [4] Developing a conceptual model for healthcare services branding in the military hospital
    Rasouli, Hamid R.
    Tadayon, Amir H.
    Mashayekhi, Mohammad R.
    Farajzadeh, Mohsen A.
    ROMANIAN JOURNAL OF MILITARY MEDICINE, 2020, 123 (03) : 219 - 226
  • [5] Sustainable Place Branding and Visitors' Responses: A Systematic Literature Review
    Garanti, Zanete
    Ilkhanizadeh, Shiva
    Liasidou, Sotiroula
    SUSTAINABILITY, 2024, 16 (08)
  • [6] Place Branding: A Systematic Literature Review and Future Research Agenda
    Swain, Swapnarag
    Jebarajakirthy, Charles
    Sharma, Bhuvanesh Kumar
    Maseeh, Haroon Iqbal
    Agrawal, Amee
    Shah, Jinal
    Saha, Raiswa
    JOURNAL OF TRAVEL RESEARCH, 2024, 63 (03) : 535 - 564
  • [7] A Conceptual Integrated Model for Measuring the Success of eLearning in Developing Countries: Literature Review
    Manisi, Pozisa
    Jantjies, Mmaki
    Kimani, Lydia
    2018 IST-AFRICA WEEK CONFERENCE (IST-AFRICA), 2018,
  • [8] Place branding: Overview of an emerging literature
    Keith Dinnie
    Place Branding, 2004, 1 (1): : 106 - 110
  • [9] Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion
    Boisen, Martin
    Terlouw, Kees
    Groote, Peter
    Couwenberg, Oscar
    CITIES, 2018, 80 : 4 - 11
  • [10] A conceptual model of corporate storytelling for branding
    Nyagadza, Brighton
    Kadembo, Ernest. M.
    Makasi, Africa
    COMMUNICARE-JOURNAL FOR COMMUNICATION SCIENCES IN SOUTHERN AFRICA, 2020, 39 (02) : 25 - 48