Incorporating Fictionality into the Real World with Transmedia Storytelling

Ubiquitous computing technologies now offer attractive possibilities to embed fictionality in the real world. This opens a new arena to navigate human behavior. Virtual forms representing fictionality and incorporated into our daily artifacts and media will become an infrastructure for navigating human behavior through the incorporated fictionality. In this paper, we describe two topics towards the realization of such a goal. The first topic presents that transmedia storytelling is a promising technique to incorporate fictionality into the real world. The second topic shows that the value-based analysis framework is a promising tool to analyze a sense of reality on the fictionality embedded into the real world and the reality is essential to make human behavior navigation successful. We present two case studies to demonstrate the effectiveness of our approach.