EVALUATION OF STRATEGIC ECONOMIC ZONES FOR TOURISM DEVELOPMENT IN KAZAKHSTAN

被引：0

作者：

Smykova, Madina ^{[1
]}

Mutalieva, Lyailya ^{[2
]}

Baitenova, Laura ^{[3
]}

机构：

[1] Int Acad Business, Dept Management & Mkt, Alma Ata, Kazakhstan

[2] Kazakh Univ Econ Finance & Int Trade, Dept Tourism & Serv, Astana, Kazakhstan

[3] Turar Ryskulov Kazakh Econ Univ, Dept Appl Informat, Alma Ata, Kazakhstan

来源：

ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 136期

关键词：

tourist market; strategic economic zones; tourist product; segmentation; positioning;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article grounds that evaluation of competitive environment and of the level of tourism industry development is expedient when carried out by means of analyzing the economic strategic zones. The analysis of strategic zones in Kazakhstan demonstrates that tourism is developing intensively, the growth in the number of tourism services consumers is observed as well as the growth of their incomes. The increasing trend of the tourist firms quantity in Kazakhstan promotes their differentiation and the development of initiative services. Estimation of tourist resources in Kazakhstan would enable further development of incoming tourism. The complex analysis allows determining the priorities in the development of tourist industry.

引用

页码：508 / 517

页数：10

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