How to Manage Business in Collaborative Environment - A Case Study of Multinational Companies

The changes in contemporary management are oriented towards long-term sustainable solutions. By creating synergic effects between distinct cooperating organizational forms is a solution. In order to create a necessary condition for the synergy establishment it is important to harmonize all the processes within the strategy management, as well as the management decision making. One of the important findings of this study is the key role of company's human capital and particularities of its behavior deriving from top managers' behavior and spreading across the whole company. Subsequently, by creating internal synergy, company is able to collaborate successfully with outer environment.