INFORMATION SECURITY POLICY OF ORGANIZATION IN RELATION TO MARKETING COMMUNICATION

被引：0

作者：

Blisak, L'uboslav ^{[1
]}

Salgovicova, Jarmila ^{[1
]}

机构：

[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Trnava 91701, Slovakia

来源：

MARKETING IDENTITY: EXPLOSION OF INNOVATIONS | 2014年

关键词：

Consumer protection; Credibility; Information security; Ethical approach; Legislation; Threats;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Currently, anybody may face security threats. All entities which keep or process sensitive data are potential targets. Threat of sensitive information leak is a complex issue. In this contribution, we deal with information security policy regarding the protection of customers and individual companies against threats associated with the leakage of sensitive information. We discuss the way-outs and legislative standards, and provide practical examples of dealing with violations to sensitive information, resulting in the damage to clients and the harm of goodwill. The last part of the article submits the proposals on how to reduce the risk of hacking threats to information databases, unauthorized access to sensitive personal data, secrets and patents, which might increase credibility of the organizations via applying moderate communication strategy.

引用

页码：526 / 539

页数：14

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