Design Localism on New Tourism Villages - With New Louhe Village as Example

In this paper, a realistic design case in based on both social and natural realities is studied from the following aspects: tourism planning, overall layout, architecture design, landscape and ecological design, etc. It points out that under the background of globalization and difference between the urban and rural areas narrowing down daily, design of new tourism village in China should base itself on local concepts to integrate factors of culture, land and ecology, etc, so as to give a peculiar answer. Constructing the new socialist countryside is an important historical task in the modernization process in China at present. While constructing the new socialist countryside, new tourism village draws more attention because of its good ecological and economical interests. However, the following common problems exist in the construction of many new tourism countryside: inadequate knowledge of advantages and disadvantages of the local resources, blind imitation of others, even direct and complete copy of tourism products of other villages, which result in singleton development pattern among neighboring areas, assimilating products, and unnecessary competition. While on the hand under the influence of globalization, designs of buildings, landscape and ecology are more and more similar in appearance to each other, which are gradually losing their local features The author thinks that while developing new tourism villages people should focus on the local peculiar natural and humanitarian resources, try to find different idea of development and construction from that of the neighboring villages, integrate tourism development with construction of new socialist countryside, make tourism development an opportunity to improve local ecology, and make tourism a sustainable income source for the villagers. The design of buildings, landscape and ecology in the new tourism villages should have no fixed patterns; it should differ according to different time, terrain, and people. Designers should, by taking account of the specific social background, and natural environment, produce different countermeasures accordingly in order to make customized plans for the area. Design of New Louhe Village upholds this concept.