Compared with the mature markets, dividends of the listed company in China pay more attention on stock dividends than cash dividends, making a unique equity culture. To reshape China's equity culture, it is an important foundation to implement forcing cash dividends. The legislative measures include: determine reasonably the proportion of cash dividends; introduce the complaint to force to distribute dividends; strengthen the penalties for the violation of the cash dividends. The main measures in recycling the equity culture in China include: emphasis on performance growth and cash dividends; performance growth and cash dividends maintain a positive correlation with stock price; carry out the education on the company value and the investor's investing value.