Loser Motorola becomes a disk jockey

Motorola's new service called iRadio is a total music system for the car, the street, and the home. The service, costing $8 a month, is mainly a subscription service that requires a broadband access in order to subscribe to the plethora of channels that iRadio will offer. The process goes this way: as a customer subscribes to channels that download music to the computer and then to the cellphone, the stored programming songs can be heard only once and can be bought individually by pushing a button that marks for downloading, then or later. Through bluetooth, the song can then be transmitted to any system with a good quality. iRadio's competition though is tough, which includes conventional radio, the satellite radio-XM and Sirius, and the Internet music sites. However, the freedom to choose song is limited which greatly depends on the programming content, to which customers find as a bleak option.