An AI-based Expected Confirmation Theory Perspective for Voice-Activated Smart Phone Assistants

Artificial Intelligence (AI), which has been used in many industries, is gaining more prominence in the education system. Intelligent Personal Assistants (IPAs) and Voice Activated Smart Phone Assistants (VASPA) due to the ubiquitous presence of the smartphone are also available to the students. However, how students interact with VASPA and whether they are satisfied with VASPA are still not clear. By utilizing Expectation Confirmation Theory (ECT), Social Cognitive Theory (SCT), and Theory of Consumption Values (TCV), this study provides a framework to examine if students are satisfied with VASPA and if this satisfaction leads to continued use of VASPA and recommending VASPA to other students.