Identity-based motivations and anticipated reckoning: Contributions to gift-giving theory from an identity-stripping context

被引：29

作者：

Klein, Jill G. ^{[1
]}

Lowrey, Tina M. ^{[2
]}

Otnes, Cele C. ^{[3
]}

机构：

[1] Univ Melbourne, Melbourne Business Sch, Melbourne, Vic 3010, Australia

[2] HEC Paris, Dept Mkt, Paris, France

[3] Univ Illinois, Urbana, IL 61801 USA

来源：

JOURNAL OF CONSUMER PSYCHOLOGY | 2015年 / 25卷 / 03期

关键词：

Identity-Based Motivation; Gift giving; Personal identity; Social identity; POSSIBLE SELVES; CONSUMERS; BEHAVIOR;

D O I：

10.1016/j.jcps.2015.01.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We utilize the Identity-Based Motivation (IBM) model to examine gift giving within the identity-stripping context of Nazi concentration camps, as reported in the memoirs of Holocaust survivors. By exploring gift giving in this crisis-laden context, we demonstrate the fundamental role gifts can play in reestablishing personal and social identities. In doing so, we provide insights into the motivations for giving that go beyond the existing paradigms that emphasize social exchange, economic exchange, or agapic giving. Further, we introduce the construct of anticipated reckoning, in which people self-regulate their behavior through an imagined future self whom they perceive to judge their current actions. (C) 2015 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

引用

页码：431 / 448

页数：18