Examining the Influence of Digital Information Quality on Tourists' Experience

被引:14
|
作者
Kullada, Phetvaroon [1 ]
Michelle Kurniadjie, Crysantina R. [1 ]
机构
[1] Prince Songkla Univ, Fac Hospitality & Tourism, 80 Moo1,Vichitsongkram Rd, Kathu 83120, Phuket, Thailand
关键词
Digital information quality; destination image; satisfaction; tourist experience; structural equation model; DESTINATION IMAGE; SOCIAL MEDIA; SATISFACTION; HOSPITALITY; TECHNOLOGY; MANAGEMENT; IMPACT; MOTIVATION; FRAMEWORK; PROGRESS;
D O I
10.1080/1528008X.2020.1769522
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip experience (after trip). The results indicate that digital information quality has direct impact on tourist experience in the pre-trip and during-trip stage and indirect impact to post-trip. This study contributes to the body of knowledge by identifying the important attributes of digital information quality, which influence tourists' three stages of experience. It helps destination planners to create a better digital marketing strategy to attract more tourists.
引用
收藏
页码:191 / 217
页数:27
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