Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness

被引：19
|
作者：
Liao, Yi-Chuan [1 ]
Tsai, Kuen-Hung [2 ]
机构：
[1] Shandong Univ, Sch Management, 27 Shanda Nanlu, Jinan 250100, Shandong, Peoples R China
[2] Natl Taipei Univ, Dept Business Adm, Taipei, Taiwan
来源：
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | 2019年 / 26卷 / 03期
关键词：
eco-innovation; environmental proactivity; market demand; openness; stakeholder engagement; technology competence; CORPORATE SOCIAL-RESPONSIBILITY; RESOURCE-BASED VIEW; PRODUCT INNOVATION; ENVIRONMENTAL INNOVATION; ABSORPTIVE-CAPACITY; EMPIRICAL-EVIDENCE; DOMINANT LOGIC; GREEN; SUSTAINABILITY; DETERMINANTS;
D O I：
10.1002/csr.1710
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study develops a contingency framework by drawing upon on the perspectives of resource-based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco-innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero-truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco-innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco-innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco-innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco-innovation.
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页码：653 / 663
页数：11
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