GREEN INNOVATION ADOPTION MEDIATED BY LEGISLATION ON ENVIRONMENTAL PERFORMANCE: THE CASE OF GAMBIA SMES

Green innovation strategy has greatly received attention worldwide due to the growing concern from governments, community and the end users especially with degradation of the natural resources and environmental pollution. Small and Medium Enterprises (SMEs) are the largest business establishment and vital component of the country's economic development in Gambia. Despite of the uprising demand for a green product worldwide; the SMEs in Gambia faced a different challenge altogether especially when it is at its infancy stage. The paper begins by defining the SMEs and the background of SMEs in Gambia. The discussion then leads to the concept of sustainability and green knowledge and how this affects the adoption of green strategies by SMEs in Gambia. The environmental performance of SME firms in the Gambia has remained largely untested. As such, this conceptual paper provides a basic framework for examination to be carried out in the context of the environmental performance of Gambia SMEs.