Customer satisfaction: Your strategic roadmap to enhanced business performance

Satisfying your loyal customers is the best way to maintain and grow a strong business. By quantifying you performance on the critical factors defining customer satisfaction, you can focus company resources to increase profits, expand in the most attractive markets, and prevent defections. In addition, it reveals unique competitive opportunities to maximize your market position and image. This highly effective approach was developed by the authors and used successfully in North America and Europe with many companies throughout the plastic industry.