Privacy Preferences and the Drive to Disclose

The literature on privacy-related behaviors and preferences often frames disclosure as strategic-the result of a weighing of costs and benefits and a pursuit of instrumental benefits rather than as a goal in and of itself. In the present article, we summarize evidence supporting the view that disclosure can exhibit drive-like qualities and that this "drive to disclose" can, at times, overwhelm the motive to maintain privacy. We discuss implications of this perspective, highlighting ways in which recognizing the existence of a drive to disclose can inform privacy research and policy making.