Institutional Pressures and Circular Economy Target Performance: Are Zero Waste Practices and Enviropreneurship Worth Pursuing?

The continuous worsening environmental pollution and rapid depletion of natural resources exerts pressures on the economies to adopt circular economy principles in order to improve and protect the natural environment. Given the importance to humanity and social responsibility, this study examines how CETP is achieved through zero waste practices and IP. Zero waste practices are also tested as a mediator between IP and CETP. Furthermore, we also tested the moderating role of enviropreneurship on the relationship between zero waste practices and CETP. Data were collected from 273 front-line managers of manufacturing concerns and analyzed through SPSS 25.0 and SEM. Results proved that IP plays an essential role in explaining CETP and zero waste practices. Zero waste practices directly affectCETP, and also act as a mediator between IP and CETP.