Brands, media and identity(ies) in the Buenos Aires state

被引：0

作者：

Casabone, Griselda ^{[1
]}

机构：

[1] Univ Nacl la Plata, PLANGESCO, FPyCS, La Plata, Argentina

来源：

QUESTION | 2023年 / 3卷 / 74期

关键词：

State; communication; brand; identity; media management;

D O I：

10.24215/16696581e770

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The author analyzes the validity in the Buenos Aires State of the functionalist paradigm of communication through two practices instituted in the public agenda: the institutional brand and media relationship.

引用

页数：1

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