Challenges for agricultural social media influencers engagement with young, non-ag adults

被引:0
|
作者
Bennett, Samantha P. [1 ]
Martin, David [1 ]
Sawyer, Jason T. [1 ]
Rodning, Soren P. [1 ]
Mulvaney, Don R. [1 ]
机构
[1] Auburn Univ, Auburn, AL USA
关键词
Animal Agriculture Issue Communications; Instagram Engagement; Social Media Influencer;
D O I
10.1093/jas/skae019.004
中图分类号
S8 [畜牧、 动物医学、狩猎、蚕、蜂];
学科分类号
0905 ;
摘要
42
引用
收藏
页码:4 / 4
页数:1
相关论文
共 50 条
  • [1] Social media engagement for global influencers
    Bentley, Kara
    Chu, Charlene
    Nistor, Cristina
    Pehlivan, Ekin
    Yalcin, Taylan
    JOURNAL OF GLOBAL MARKETING, 2021, 34 (03) : 205 - 219
  • [2] Foundations of consumer engagement with social media influencers
    Bastrygina, Tatyana
    Marc Lim, Weng
    International Journal of Web Based Communities, 2023, 19 (2-3): : 222 - 242
  • [3] Facilitating most population engagement with the circular economy: Challenges for academics and (as) social media influencers
    Pereira, Giancarlo Medeiros
    Borchardt, Miriam
    Viegas, Claudia V.
    Bond, Alan J.
    Vendrametto, Oduvaldo
    Milan, Gabriel Sperandio
    JOURNAL OF CLEANER PRODUCTION, 2024, 463
  • [4] Uploading Risk: Examining the Social Profile of Young Adults Most Susceptible to Engagement in Risky Social Media Challenges
    Ward, Shannon
    Dumas, Tara M.
    Srivastava, Ankur
    Davis, Jordan P.
    Ellis, Wendy
    CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2021, 24 (12) : 846 - 850
  • [5] Social media influencers: A route to brand engagement for their followers
    Delbaere, Marjorie
    Michael, Brittany
    Phillips, Barbara J.
    PSYCHOLOGY & MARKETING, 2021, 38 (01) : 101 - 112
  • [6] Less is more: Engagement with the content of social media influencers
    van der Harst, Jesse Pieter
    Angelopoulos, Spyros
    JOURNAL OF BUSINESS RESEARCH, 2024, 181
  • [7] How influencers' social media posts have an influence on audience engagement among young consumers
    Fan, Fei
    Chan, Kara
    Wang, Yan
    Li, Yupeng
    Prieler, Michael
    YOUNG CONSUMERS, 2023, 24 (04): : 427 - 444
  • [8] Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers
    Lee, Juhan
    Ouellette, Rachel R.
    Morean, Meghan E.
    Kong, Grace
    SUBSTANCE USE & MISUSE, 2024, 59 (09) : 1424 - 1430
  • [9] Exploring the journey of influencers in shaping social media engagement success
    Eslami, Pouyan
    Najafabadi, Mahdi
    Gharehgozli, Amir
    ONLINE SOCIAL NETWORKS AND MEDIA, 2024, 41
  • [10] Exploring the nexus of social media influencers and consumer brand engagement
    Cheung, Man Lai
    Leung, Wilson K. S.
    Yang, Morgan X.
    Koay, Kian Yeik
    Chang, Man Kit
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (10) : 2370 - 2385