Peer influence, market power, and enterprises' green innovation: Evidence from Chinese listed firms

In the era of a green economy, green innovation has become a way for enterprises to gain competitive advantage, and it is of great theoretical and practical significance to explore the driving force of enterprises' green innovation. This study explores the peer effect of an enterprise's green innovation and conducts an empirical test using data from 3338 Chinese listed companies in 2020. The results show a significant positive peer effect of enterprises' green innovation, and the green innovation of individual enterprises increases by 0.869 for each unit increase in industry-average green innovation. Further research shows that market power is the channel by which peer influence affects an enterprise's green innovation. Moreover, regional heterogeneity exists in the strength of the peer effect, which varies according to firm maturity and board size. These findings provide a reference for enterprises and governments to promote green transformation.