#Putkids1st: Health Professionals Using Social Media for Public Policy Advocacy-From Collective Action to Connective Action

被引：0
|
作者：
Wood, Charles [1 ]
Rosati, Pierangelo [2 ]
Lynn, Theo [3 ]
机构：
[1] Univ Tulsa, Collins Coll Business, Tulsa, OK 74104 USA
[2] Univ Galway, JE Cairnes Sch Business & Econ, Galway H91 YK8V, Ireland
[3] Dublin City Univ, Irish Inst Digital Business, Dublin D09RFK0, Ireland
来源：
CHILDREN-BASEL | 2023年 / 10卷 / 08期
关键词：
pediatricians; electronic word of mouth; public policy advocacy; professional organizations; healthcare; #putkids1st; WORD-OF-MOUTH; TWITTER USERS; EWOM; ANTECEDENTS; HASHTAGS;
D O I：
10.3390/children10081343
中图分类号：
R72 [儿科学];
学科分类号：
100202 ;
摘要：
This study examines public policy advocacy by pediatricians and other health professionals in the hashtag community: #putkids1st. The study explores 4321 tweets that feature the hashtag, generated by 1231 unique users largely drawn from the American Association of Pediatricians and its members. The data are used to explore the structural dynamics of the hashtag community, the role of homophily, and to test a source-message framework to predict and recommendations to help improve engagement and retransmission of professional health advocacy messages.
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页数：10
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