Endomarketing as a tool to improve efficiency in service operations: a case study in the company Alfa e ?mega

The purpose of this article is to present management professionals with internal marketing as a tool to improve operations in small and medium-sized companies, where we have the efficiency to be achieved through its implementation. Through this, the following question was established: How can the introduction of endomarketing strategies contribute to improving efficiency in service operations? This article presents the importance of endomarketing efficiency for employees and organizations, where we seek motivation to improve service operations. The article presented has the general objective: Recommend internal marketing as a tool for improving efficiency in service operations of small and medium-sized companies. In view of this, this article is composed of qualitative research, through books and articles, where several concepts of the area were collected. How to: explain endomarketing as a strategic tool to improve efficiency in operations; address the advantages of implementing endomarketing in organizations and present actions that help endomarketing in the strategic management of operations in companies to achieve better results. With this article it is believed to show endomarketing as a strategic tool to be implemented to greatly improve efficiency in operations within organizations.