CRITICAL ASSESSMENT OF EPISTEMOLOGICAL, IDEOLOGICAL AND POLITICAL COMMITMENTS OF NEUROECONOMICS APPLIED TO PUBLIC POLICY

In this article, we highlight certain assumptions not made explicit in the notion of the human individual upon which the theoretical approaches of neuroeconomics and be-havioral economics rely to develop their research and intervention programs. We also address the epistemological, ideological, and political commitments from which they conceive, study, and intervene in human behavior. Instead of an individual resulting from a socialization process, what is presented is an isolated brain with numerous at-tributed cognitive functions, whose behavior can be altered due to "accidents" in its evolution as the governing organ of behavior. This approach allows for the construction of public policy proposals based on the so-called "libertarian paternalism." A potential control mechanism is highlighted, aiming to shape the various spaces of individuals' dai-ly lives so that their aggregate behaviors align as closely as possible with the ideal rational entities of the neoclassical economic model.