The article argues that the Amazonian sociospatial complexity requires recognition of its diversity in its natural (biodiversity), social (sociodiversity) and urban (urban-diversity) dimensions. In order to do so, it indicates sub -regional particularities of the Brazilian Amazon and the urban-diversity that results from them. The central argument considers the notion of socially produced space and the theoretical-methodological perspective of uneven and differentiated geographic development, in an effort to indicate, starting from different types of cities, the expansion of capitalist fronts in the region, as well as economic, political and sociocultural counter-rationalities and resistance movements that internally configure the regional territory. As a conclusion, the article draws attention to the need for decentered territorial and urban policies that are fully in tune with regional particularities, in order to ensure decision-making and management forms that counteract the trends of homogenization of the regional space and standardization of urban life.