What drives event attendees' intention to continue using mobile event apps? The role of app attributes, social exchange and social-image

被引：3

作者：

Wei, Wei ^{[1
]}

Ozturk, Ahmet Bulent ^{[1
]}

Fairley, Jeremy ^{[1
]}

Hua, Nan ^{[1
]}

机构：

[1] Univ Cent Florida, Rosen Coll Hospitality Management, Orlando, FL 32816 USA

来源：

JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY | 2023年

关键词：

Mobile applications; Social image; Usefulness; Enjoyableness; Social exchange; Meetings; INFORMATION-TECHNOLOGY; INTRINSIC MOTIVATION; USER ACCEPTANCE; PERCEIVED EASE; EXPERIENCE; SATISFACTION; ATTITUDES; SERVICES; EMOTION; LOYALTY;

D O I：

10.1108/JHTT-04-2022-0097

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Purpose - This paper aims to examine factors affecting users' intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users' intention to continue using MEA were tested. Further, the moderating role of social image in the proposed relationships was analyzed. Design/methodology/approach - Data were collected from 407 users of MEA. Structural equation modeling was used for hypotheses testing. Findings - The results indicated that perceived usefulness and social exchange positively influenced perceived enjoyableness and further users' intention to continue using MEA. Self-image had a moderating impact on the relationship between perceived enjoyableness and intention to continue using MEA. Originality/value - To the best of the authors' knowledge, this study is one of the first to systematically study mobile event apps and offers valuable implications for academicians, technology vendors and event planners.

引用

页码：476 / 489

页数：14