Is corporate greening beneficial? Exploring the relationship between perceived corporate environmental behavior and organizational citizenship behavior

Based on the social identity theory, this study investigates whether and how employee perceptions of corporate environmental behavior (CEB) influence the realization of an organization's internal value. Using employees' organizational citizenship behavior (OCB) as a direct agent for corporate internal value, the current study constructs a theoretical model of perceived CEB and OCB, with work meaningfulness and person-organization (P-O) value fit serving as mediator and moderator, respectively. After analyzing 235 questionnaire samples, we discovered that the perceived CEB positively influenced OCB via work meaningfulness and that this positive effect was strengthened by a greater P-O value fit. These findings suggest that in the process of motivating employees to implement OCB, firms should address the significance of internal driving roles of work meaningfulness and boundary-spanning roles of P-O value fit in order to enhance corporate internal value and correct managers' misconceptions about the value of CEB.