More important than ever before? Assessing readers' willingness to pay for local news as a constituent for sustainable business models

被引：1

作者：

Bomnueter, Udo ^{[1
,6
]}

Hansen, Nele ^{[2
]}

Beuthner, Michael ^{[3
]}

Koenig, Ulf ^{[4
]}

Hennig-Thurau, Thorsten ^{[5
]}

机构：

[1] Univ Appl Sci, Hsch Macromedia, Fac Culture Media & Psychol, Berlin, Germany

[2] IU Int Univ Appl Sci, Fac Mkt & Commun, Erfurt, Germany

[3] SRH Univ Appl Sci, Sch Popular Arts, Berlin, Germany

[4] HDI Global, IT Coordinat & Strategy, Hannover, Germany

[5] Univ Munster, Mkt Ctr, Mkt & Media Res, Munster, Germany

[6] Univ Appl Sci, Hsch Macromedia, Fac Culture Media, Mehringdamm 33, D-10961 Berlin, Germany

来源：

JOURNAL OF MEDIA BUSINESS STUDIES | 2024年 / 21卷 / 02期

关键词：

Sustainable business models; value of proximity; local and regional newspapers; news value theory; willingness to pay; VALUABLE JOURNALISM; ONLINE NEWS; MEDIA; QUALITY; PAYWALL; PERCEPTION; ENGAGEMENT; INNOVATION; AUDIENCES; LESSONS;

D O I：

10.1080/16522354.2023.2235942

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In our study we explore sustainable business models for local newspapers by combining data from content analysis with data from a choice-based conjoint analysis and survey data from 160 readers of a German regional newspaper. Drawing from news value theory, we try to answer which content matters most to consumers of local newspapers, thus supporting local publishers' development of marketable value propositions. Based on multivariate regression analysis, our results suggest that consumers value articles covering local topics the most. We also find evidence for interaction effects of quality perception and reading behaviour on the willingness to pay.

引用

页码：109 / 132

页数：24