The Impact of Incidental Environmental Factors on Vote Choice: Wind Speed is Related to More Prevention-Focused Voting

How might irrelevant events infiltrate voting decisions? The current research introduces a new mechanism-regulatory focus-by which incidental environmental factors can affect vote choice. Regulatory focus theory proposes that there are two fundamental psychological orientations in how people navigate their worlds: A prevention focus tunes cognition towards security, safety, protection, and risk aversion, whereas a promotion focus orients attention toward achieving growth and positive outcomes. We present a model for how wind speed on Election Day affects voting by shifting the regulatory focus of voters. We propose that increased wind speed shifts voters toward selecting prevention-focused options (e.g., restricting immigration, rejecting Brexit, rejecting Scottish Independence) over promotion-focused options (e.g., promoting immigration, favoring Brexit, favoring Scottish Independence). We further argue that wind speed only affects voting when an election clearly offers a choice between prevention and promotion-focused options. Using a mixed-method approach-archival analyses of the "Brexit" vote, the Scotland independence referendum, and 10 years of Swiss referendums, as well as one field study and one experiment-we find that individuals exposed to higher wind speeds become more prevention-focused and more likely to support prevention-focused electoral options. The findings highlight the political importance of incidental environmental factors. Practically, they speak to the benefit of absentee voting and expanding voting periods beyond traditional election days.