Management of symphonic orchestries: the publicization of Osba

被引：0

作者：

Mendonca, Milena Siqueira Santos ^{[1
,2
]}

dos Santos, Maria Elisabete Pereira ^{[3
]}

Benevides, Tania Moura ^{[1
,4
]}

Xavier, Jessica Silva ^{[4
]}

Pattas, Lorena Santos ^{[1
,4
]}

机构：

[1] Univ Fed Bahia UFBA, Salvador, Brazil

[2] Univ Fed Bahia, Escola Adm, Reitor Miguel Calmon s-n Vale Canela, BR-40110903 Salvador, BA, Brazil

[3] Univ Estadual Campinas UNICAMP, Univ Fed Bahia, Escola Adm Nucleo Posgrad Adm, Ave Reitor Miguel Calmon s-n Vale Canela, BR-40110903 Salvador, BA, Brazil

[4] Univ Estado Bahia, Unidade Acad Educ Distancia, Rua Silveira Martins 2555, BR-41150000 Salvador, BA, Brazil

来源：

REVISTA DE GESTAO E SECRETARIADO-GESEC | 2023年 / 14卷 / 04期

关键词：

Management; Publicization; Symphony Orchestra;

D O I：

10.7769/gesec.v14i4.2053

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article discusses the transformations resulting from publicity in the Bahia Symphony Orchestra (Osba) in the context of management. Publicization is a management model that is characterized by the administration of an institution by a Social Organization (SO), through a contract with a state entity. The concepts that structure this work are those of Management and Publicization. The theoretical references used are from authors who work on these concepts, including those that deal specifically with the publicity of orchestras. From a methodological point of view, the research constitutes a Case Study. The results show that publicity has substantially transformed Osba in the scope of its management, and this is the main contribution of this work, which offers subsidies for management and cultural governance.

引用

页码：6318 / 6339

页数：22