Evaluation system and influencing paths for the integration of culture and tourism in traditional villages

The integration of culture and tourism is conductive to the realization of urban-rural integration and rural revitalization. Taking 16 typical traditional villages in Beijing as cases, this study proposes an evaluation system and influencing factor model for the integration of culture and tourism in traditional villages. Based on the TOPSIS model supported by the entropy method, the level of culture and tourism integration in traditional villages is analyzed. Moreover, we discuss the main factors influencing the integration of culture and tourism in traditional villages and their paths by using fuzzy-set qualitative comparative analysis (fs/QCA). The results can be summarized in four main areas. (1) The integration of culture and tourism in traditional villages is a dynamic process that continues to promote the comprehensive revitalization by deepening resource integration, advancing product cultivation and strengthening industry functions. (2) There are obvious differences in the development levels of the integration of culture and tourism among the case villages. Specifically, the levels of each village in the four dimensions present the characteristics of differentiation and imbalance. (3) No single factor can capture the necessary and sufficient conditions for the integrated development of culture and tourism. (4) There are three paths influencing the integration of culture and tourism in traditional villages, namely, the mature development path, the rapid development path and the progressive development path, which correspond to their respective combinations of influencing factors. The results of this study can provide theoretical inspiration and scientific guidance for the urban-rural integration and rural revitalization of traditional villages from the perspective of the integration of culture and tourism.