Exploring the Continuance Usage Intention of Travel Applications In the Case of Chinese Tourists

Considering an information system-Confucian user behavior perspective and employing an integrated expectation confirmation model (ECM) and information system success (ISS) model, this study introduces three latent variables: perceived trust, perceived enjoyment and perceived risk, and constructs a travel APP research model on continuance usage intention. By collecting data through questionnaires from Chinese travel APP tourists, the study uses Smart Partial Least Squares to construct the structural equation model. The results show significant positive/negative relationships between information quality(INQ), system quality(SYQ), service quality(SEQ)-expectation confirmation (EC); expectation confirmation (EC)-perceived usefulness (PU), perceived trust(PT), perceived enjoyment (PE)-satisfaction (SAT); perceived usefulness (PU), perceived trust(PT), perceived enjoyment (PE), perceived risk (PR)-satisfaction(SAT); perceived usefulness(PU), satisfaction(SAT)-continuance usage intention. This study expands the travel APP literature by developing and testing the integrated ECM-ISS model, and makes strategical suggestions to travel e-commerce enterprises considering Confucian values. The model can be improved by including Confucian values, expanding the surveyed population and assessing perceptual relationships and the continuance usage intention-actual behavior nexus.