Strategic Guidelines for the Development of Small and Medium-sized Businesses: Evidence of Kazakhstan

The concept of strategic entrepreneurship predicts that the integration of opportunity and profit-seeking behavior will lead to innovation. Countries that implement effective innovation policies and appropriate support measures demonstrate a high level of economic development, in which small and medium-sized businesses play an important role. Therefore, it is advisable to develop existing principles, methods and strategies for organizing innovation activities aimed at strengthening the market positions of enterprises, contributing to meeting the requirements of the consumer market and ensuring mutually beneficial cooperation between business partners. The authors formulated conclusions and recommendations for improving the assessment of the effectiveness of the innovative development of small and medium-sized businesses by summarizing foreign experience and, based on the trend model, extrapolated forecasting of the indicator "Enterprises with innovations" for 2022-2024. in order to determine the further development of the number of innovative and active enterprises of the Republic of Kazakhstan.