Digital-social construction of willingness to pay in online marketplace: Economic sociology of the digital functional food market in Indonesia

被引：0

作者：

Fauzi, Ahmad ^{[1
]}

Hardjosoekarto, Sudarsono ^{[1
,2
]}

Radhiatmoko, Radhiatmoko ^{[1
]}

Herwantoko, One ^{[1
]}

Darwan, Darwan ^{[1
]}

Manik, Ewina Efriani ^{[1
]}

Romli, Zainur ^{[1
]}

机构：

[1] Univ Indonesia, Fac Social & Polit Sci, Dept Sociol, Depok, Indonesia

[2] Univ Indonesia, Depok 16424, Indonesia

来源：

INTERNATIONAL SOCIOLOGY | 2023年 / 38卷 / 04期

关键词：

Digital-social construction; economic sociology; functional food; value construction; willingness to pay; REPUTATION; UNCERTAINTY; SYSTEMS; PRICE;

D O I：

10.1177/02685809231183328

中图分类号：

C91 [社会学];

学科分类号：

030301 ; 1204 ;

摘要：

This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field.

引用

页码：517 / 538

页数：22