Unraveling the behavioral influence of social media on phishing susceptibility: A Personality-Habit-Information Processing model

Frequent and habitual engagement with social media can reinforce certain activities such as sharing, clicking hyperlinks, and liking, which may be performed with insufficient cognition. In this study, we aimed to examine the associations between personality traits, habits, and information processing to identify social media users who are susceptible to phishing attacks. Our experimental data consisted of 215 social media users. The results revealed two important findings. First, users who scored high on the personality traits of extraversion, agreeableness, and neuroticism were more likely to engage in habitual behaviors that increase their susceptibility to phishing attacks, whereas those who scored high on conscientiousness were less likely. Second, users who habitually react to social media posts were more likely to apply heuristic processing, making them more susceptible to phishing attacks than those who applied systematic processing.