Intuitionistic fuzzy set (IFS) is a reliable device for resolving uncertainty and haziness encountered in decision-making process. In most cases, the significance of IFSs are explored based on correlation measures in myriad of areas like in engineering, image segmentation, pattern recognition, diagnostic analysis, etc. Some methods for computing intuitionistic fuzzy correlation coefficient (IFCC) have been investigated, however with some inadequacies. In this present work, a new method of IFCC is developed to correct the drawbacks in some existing techniques in terms of mathematical presentation and the exclusion of the hesitation parameter to enhance reasonable output. A comparative analysis is presented to ascertain the edge of the new technique over some similar approaches. In addition, the new correlation coefficient technique is applied to discuss some pattern recognition problems. This new IFCC method could be investigated based on spherical fuzzy data, q-rung orthopair fuzzy data, and picture fuzzy data.