'That Sounds to Me Like You Are Making This Too Complicated …': Reflections on a Social Media Recruitment Effort for a Study on Masculinities and Contraception

This reflection focuses on the methodological and ethical challenges encountered during the recruitment stage in a focus group and interview study that sought to investigate how men (co-)construct (their) masculinity in the context of contraception and family planning. We critically engage with the comments sections of our social media recruitment announcements and draw lessons in regard to (i) the 'correct' and socially acceptable terminology when trying to recruit men in an inclusive manner and (ii) the feasibility of our method more generally. We asked what we may learn about ourselves, our specific research project, and the conduct of research more generally when we view the ethical challenges arising during the recruitment stage as an integral part of reflexive research ethics.