Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page

被引：0

作者：

Baviera, Tomas ^{[1
]}

Rodriguez, Sergio ^{[2
]}

机构：

[1] Univ Politecn Valencia, Valencia, Spain

[2] Univ Barcelona, Barcelona, Spain

来源：

INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA | 2023年 / 11卷 / 21期

关键词：

Engagement; Facebook; Elaboration Likelihood Model; SOCIAL MEDIA; CONSUMER ENGAGEMENT; SOURCE CREDIBILITY; EWOM; POPULARITY; CUSTOMERS; FRAMEWORK; POSTS; MODEL;

D O I：

10.54663/2182-9306.2023.v11.n21.68-89

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

of this paper engaged as clicking attractiveness, perceived survey of information leisure plans. of the model

引用

页码：68 / 89

页数：22