STRATEGIC MANAGEMENT APPROACHES TO IMPLEMENTING A HEALTH-PROMOTING FOOD LABELING SYSTEM

This study centers on examining the advantages of incorporating the Mediterranean Diet into food labeling practices, widely recognized for its positive effects on health and longevity among Mediterranean populations. More specifically, it explores the potential of utilizing the Mediterranean Index (Med Index) for this purpose. The Med Index is a strategic tool to guide patrons towards healthier food choices aligned with the Mediterranean Diet, particularly those with cardiovascular concerns. This research conducts a systemic examination of the normative papers of the European Commission and scientific articles sourced from databases including Scopus, WoS and Google Scholar. The objective is to assess the efficacy and potential of the Med Index in fostering improved dietary practices. The primary aim of this labeling approach is to provide customers with knowledge regarding the impact of dietary choices on health. The analysis of the review articles discusses integrating circular economy principles into the Mediterranean diet, citing the BS 8001 standard as a crucial framework. The researchers recommend further research to understand consumer perceptions of the Med Index and its impact on food choices. Collaboration with stakeholders is crucial for successful implementation, and a long-term assessment of the diet's sustainability and environmental impact is needed, while public awareness campaigns and policy recommendations are vital for promoting the Mediterranean diet and the Med Index.