Digital Transformation in Business During the COVID-19 Pandemic: Insights from a Vietnamese Enterprise Survey

Digital transformation is an urgent strategy for enterprises to promote business activities forward the modern direction. The worldwide outbreak of the COVID-19 pandemic has spurred the digital transformation in many areas of society, especially business activities. This study aims to clarify the current reality of digital transformation in business during the COVID-19 pandemic in Vietnam. The study data is collected by an online survey including 82 enterprises from the Vietnamese economy. The statistical analysis shows that these enterprises have implemented digital transformation in their business operations to adapt to the strict social distancing measures caused by the pandemic. In general, digital transformation has helped businesses increase revenue as well as reduce operating costs, however, investment expenditure for the digital transformation of these enterprises has been still quite limited. Finally, business leaders confirm that their enterprises would accelerate in the digital transformation process in the near future.