Exploring the Changing Dimensions of Entrepreneurship among Women of Saudi Arabia during COVID-19

PURPOSE: This study explores the devastating effects of COVID-19 on Saudi female entrepreneurs (SFEs) by focusing on financial and family challenges. DESIGN/METHODOLOGY/APPROACH: The study utilises a qualitative method using interviews to obtain a clear and in-depth understanding of small and medium enterprises (SMEs), operating in business premises away from the female entrepreneurs' homes in Riyadh, Saudi Arabia. The transcripts obtained from questionnaires and interviews with 35 SFEs were analysed using NVivo software. FINDINGS: COVID-19 has disproportionately affected the personal and professional lives of Saudi women entrepreneurs. Women entrepreneurs have implemented strategies to adapt to changing business dimensions and keep their businesses and personal lives afloat. PRACTICAL IMPLICATIONS: The research suggests several ways in which the strategies Saudi Arab women entrepreneurs have adopted can help business enterprises to deal with short-term business problems and the long-term outcomes of COVID-19.