The influence of technology perceptions on farmers' water-saving irrigation technology adoption behavior in the North China Plain

The application and promotion of water-saving irrigation technology are of great significance for maintaining food security and the sustainable development of agricultural water resources. Based on the characteristics of integrated agricultural technologies, a binary logistic model was used to analyze the impact of technology perception on farmers' adoption behavior regarding water-saving irrigation technologies using data from surveys of 775 wheat and maize farmers in the North China Plain. The results show the following: the perceived ease of use of technology significantly contributes to farmers' water-saving irrigation technology adoption behavior, but the effect of the perceived usefulness of technology is not significant. Government regulation plays a moderating role in the impact of the perceived ease of use of technology on the adoption of water-saving irrigation technologies by farmers. In addition to the perceived ease of use of technology and technology training, large-scale farmers are influenced by government advocacy and technology subsidies, while smallholders are mainly influenced by the perceived usefulness of technology. Therefore, the focus of future work should be on improving farmers' perceptions of the ease of use of water-saving irrigation technologies, expanding the scope of technical training and technical subsidies, and strengthening government advocacy and education