Does Misinformation Thrive With Social Networking Site (SNS) Dependency and Perceived Online Social Impact Among Social Media Users in Nigeria? Testing a Structural Equation Model

被引:3
|
作者
Apuke, Oberiri Destiny [1 ]
Omar, Bahiyah [2 ]
Tunca, Elif Asude [3 ]
Gever, Celestine Verlumun [4 ]
机构
[1] Taraba State Univ, Fac Commun & Media Studies, Dept Journalism & Media Studies, Jalingo, Nigeria
[2] Univ Sains Malaysia, Sch Commun, USM 11800, Pulau Penang, Malaysia
[3] European Univ Lefke Northern Cyprus, Fac Commun Sci, Dept New Media & Journalism, Karavostasi, Northern Cyprus, Turkey
[4] Univ Nigeria, Nsukka, Nigeria
关键词
Misinformation; Nigeria; social media users; social media; tie strength; PARTIAL LEAST-SQUARES; FAKE NEWS; SHARING MISINFORMATION; TRUST; SERVICES; EXPLORATION; CONFORMITY; PSYCHOLOGY; MOTIVATION; COVID-19;
D O I
10.1177/00219096221108738
中图分类号
K9 [地理];
学科分类号
0705 ;
摘要
This study modelled the factors that encourage misinformation diffusion behaviour among social media users, with a focus on Nigerian social media users. To gather our data, we used an online survey to sample 385 social media users using a chain referral approach. Smart partial least squares (PLS) structural equation modelling (SEM) was used to analyse the data. We discovered that social tie strength, virality, social media usage intensity and fun all predicted misinformation circulation. Conversely, trust in social networking site (SNS) and parasocial interaction were not found to be related to misinformation spreading. The study concluded with some theoretical and practical implications.
引用
收藏
页码:307 / 322
页数:16
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