Identifying the Critical Success Factors of the Digital Transformation

Many companies struggle when facing their digital transformation, generally lacking guidance on what changes they need to undergo to adapt to the digital environment. This research aims to help them implement their digital transformation successfully. The study identifies the critical success factors of digital transformation and prioritizes them to provide guidelines and recommendations on the steps that companies must take to succeed in their digital transformation. The study covers a review of 52 case studies of companies that achieved successful digital transformation and identifies 25 critical success factors, grouped in five areas. The results of the analysis emphasize the relevance of the enabling digital technologies and the orientation of the company to the customer, leveraged by data collection and backed by partnerships. The strategic planning of digital transformation must support this approach, which can require additional changes in organizational culture and capabilities.