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Opportunism and unilateral commitment: the moderating effect of relational capital[J] . Hélène Delerue-Vidot.Management Decision . 2006 (6)
[4]
Trust and corporate social responsibility: Lessons from India[J] . Prema Sagar,Ashwani Singla.Journal of Communication Management . 2004 (3)
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Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Interfirm Cooperation[J] . Arvind Parkhe.The Academy of Management Journal . 1993 (4)
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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations[J] . Journal of Marketing Research . 1992 (3)

