虚拟品牌社区顾客互动的驱动因素及对顾客满意影响的实证研究

[1] 服务企业应该培训顾客吗?——顾客知识对创造型顾客参与行为和顾客满意的影响的探索性研究 [J]. 科学决策, 2009, (12) : 54 - 62

[2] 调节效应与中介效应的比较和应用 [J]. 心理学报, 2005, (02) : 268 - 274

[3] Ownership, strategic orientation and internationalization in emerging markets[J] . Yi Liu,Yuan Li,Jiaqi Xue.Journal of World Business . 2010 (3)

[4] Exploring factors that influence knowledge sharing behavior via weblogs[J] . Tai-Kuei Yu,Long-Chuan Lu,Tsai-Feng Liu.Computers in Human Behavior . 2009 (1)

[5] Delight by Design: The Role of Hedonic versus Utilitarian Benefits[J] . Ravindra Chitturi,Rajagopal Raghunathan,Vijay Mahajan.Journal of Marketing . 2008 (3)

[6] Interactions in virtual customer environments: Implications for product support and customer relationship management[J] . Satish Nambisan,Robert A. Baron.Journal of Interactive Marketing . 2007 (2)

[7] Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach[J] . Patrick Y.K.Chau.Decision Sciences . 2007 (2)

[8] Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations[J] . Meng-Hsiang Hsu,Teresa L. Ju,Chia-Hui Yen,Chun-Ming Chang.International Journal of Human - Computer Studies . 2006 (2)

[9] Antecedents and purchase consequences of customer participation in small group brand communities [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2006, 23 (01) : 45 - 61

[10] Effect of image interactivity technology on consumer responses toward the online retailer[J] . Ann Marie Fiore,Jihyun Kim,Hyun-Hwa Lee.Journal of Interactive Marketing . 2005 (3)

[1] 服务企业应该培训顾客吗?——顾客知识对创造型顾客参与行为和顾客满意的影响的探索性研究 [J]. 科学决策, 2009, (12) : 54 - 62

[2] 调节效应与中介效应的比较和应用 [J]. 心理学报, 2005, (02) : 268 - 274

[3] Ownership, strategic orientation and internationalization in emerging markets[J] . Yi Liu,Yuan Li,Jiaqi Xue.Journal of World Business . 2010 (3)

[4] Exploring factors that influence knowledge sharing behavior via weblogs[J] . Tai-Kuei Yu,Long-Chuan Lu,Tsai-Feng Liu.Computers in Human Behavior . 2009 (1)

[5] Delight by Design: The Role of Hedonic versus Utilitarian Benefits[J] . Ravindra Chitturi,Rajagopal Raghunathan,Vijay Mahajan.Journal of Marketing . 2008 (3)

[6] Interactions in virtual customer environments: Implications for product support and customer relationship management[J] . Satish Nambisan,Robert A. Baron.Journal of Interactive Marketing . 2007 (2)

[7] Reexamining a Model for Evaluating Information Center Success Using a Structural Equation Modeling Approach[J] . Patrick Y.K.Chau.Decision Sciences . 2007 (2)

[8] Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations[J] . Meng-Hsiang Hsu,Teresa L. Ju,Chia-Hui Yen,Chun-Ming Chang.International Journal of Human - Computer Studies . 2006 (2)

[9] Antecedents and purchase consequences of customer participation in small group brand communities [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2006, 23 (01) : 45 - 61

[10] Effect of image interactivity technology on consumer responses toward the online retailer[J] . Ann Marie Fiore,Jihyun Kim,Hyun-Hwa Lee.Journal of Interactive Marketing . 2005 (3)