消费者绿色产品偏好的影响因素研究

被引：24

作者：

吴波 ^{[1
,2
]}

李东进 ^{[1
]}

谢宗晓 ^{[1
]}

机构：

[1] 南开大学商学院

[2] 天津财经大学商学院

来源：

软科学 | 2014年 / 28卷 / 12期

关键词：

道德认同; 自我效能感; 印象管理; 自我担当; 绿色产品;

D O I：

10.13956/j.ss.2014.12.020

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

基于已有文献,提出了一个影响消费者绿色产品偏好的整合模型。研究结果表明:影响消费者绿色产品偏好的因素可以归为个人因素(道德认同中心性和自我效能感)和社会因素(规范信念和印象管理动机)两类,这两类因素通过影响消费者的自我担当对消费者的绿色产品偏好产生影响。

引用

页码：89 / 94

页数：6

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