学术博客持续使用意愿:交互性、沉浸感与满意感的影响

被引：25
|
作者：
甘春梅 [1 ]
王伟军 [2 ]
机构：
[1] 不详
[2] 中山大学资讯管理学院
[3] 不详
[4] 华中师范大学信息管理学院
[5] 不详
来源：
情报科学 | 2015年 / 03期
关键词：
学术博客; 持续使用意愿; 交互性; 沉浸感; 满意感;
D O I：
10.13833/j.cnki.is.2015.03.014
中图分类号：
G252 [读者工作]; G206 [传播理论];
学科分类号：
摘要：
识别学术博客持续使用意愿的影响因素成为其持续发展的重要问题。基于交互性模型和心流理论,提出学术博客持续使用意愿的理论模型,重点探讨不同维度的交互性、沉浸感与满意感对用户持续使用意愿的影响。以科学网博客为研究对象,通过在线问卷获得241份有效问卷,使用基于PLS的结构方程模型对模型进行验证。结果显示,满意感与用户持续意愿之间存在很强的正相关关系;沉浸感正向影响用户满意感与持续意愿。此外,不同维度的交互性对用户满意感和沉浸感的形成产生不同的作用。
引用
收藏
页码：70 / 74+94 +94
页数：6
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