营销领域的社会拥挤研究述评与展望

被引：17

作者：

沈曼琼

王海忠

胡桂梅

机构：

[1] 中山大学管理学院

来源：

外国经济与管理 | 2019年 / 41卷 / 03期

基金：

国家自然科学基金重点项目;

关键词：

社会拥挤; 社会密度; 消费行为;

D O I：

10.16538/j.cnki.fem.2019.03.006

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

社会拥挤是近年来营销领域的一个研究热点,它指的是由于单位面积人口密度大而导致个体感到受约束的体验状态。目前,该主题的研究较为零散,同时国内的相关研究成果还比较少见。本文通过对国内外营销领域相关文献的梳理,在界定社会拥挤概念的基础上,回顾了社会拥挤对消费行为的消极和积极影响效应,分析了社会拥挤效应的影响因素,并从消费者的情绪反应和认知加工两个层面梳理了社会拥挤对消费行为产生影响的理论机制,最后指出了未来可能的研究方向。

引用

页码：85 / 97+110 +110

页数：14

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