创新还是怀旧? 长期品牌管理“悖论”与老品牌市场细分取向——一项来自中国三城市的实证研究

[1] 品牌活化原理与决策方法探窥——兼谈我国老字号品牌的振兴 [J]. 北京工商大学学报(社会科学版), 2006, (06) : 50 - 55

[2] 消费者研究:存在主义现象学方法论与应用 [J]. 心理科学进展, 2006, (05) : 729 - 736

[3] 品牌关系质量本土化模型的建立与验证 [J]. 华东师范大学学报(哲学社会科学版), 2006, (03) : 100 - 106

[4] Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context[J] . Jean-Marc Lehu.Journal of Marketing Communications . 2004 (2)

[5] A rose by any other name: rebranding campaigns that work[J] . Jack G. Kaikati,Andrew M. Kaikati.Journal of Business Strategy . 2003 (6)

[6] Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning[J] . Stephen Brown,Robert V. Kozinets,John F. Sherry.Journal of Marketing . 2003 (3)

[7] Developing and validating a multidimensional consumer-based brand equity scale [J]. JOURNAL OF BUSINESS RESEARCH, 2001, 52 (01) : 1 - 14

[8] Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes[J] . Morris B. Holbrook.Journal of Business Research . 1996 (1)

[9] SPECIAL POSSESSIONS AND THE EXPRESSION OF MATERIAL VALUES [J]. JOURNAL OF CONSUMER RESEARCH, 1994, 21 (03) : 522 - 533

[10] Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products[J] . Journal of Marketing Research . 1994 (3)

[1] 品牌活化原理与决策方法探窥——兼谈我国老字号品牌的振兴 [J]. 北京工商大学学报(社会科学版), 2006, (06) : 50 - 55

[2] 消费者研究:存在主义现象学方法论与应用 [J]. 心理科学进展, 2006, (05) : 729 - 736

[3] 品牌关系质量本土化模型的建立与验证 [J]. 华东师范大学学报(哲学社会科学版), 2006, (03) : 100 - 106

[4] Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context[J] . Jean-Marc Lehu.Journal of Marketing Communications . 2004 (2)

[5] A rose by any other name: rebranding campaigns that work[J] . Jack G. Kaikati,Andrew M. Kaikati.Journal of Business Strategy . 2003 (6)

[6] Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning[J] . Stephen Brown,Robert V. Kozinets,John F. Sherry.Journal of Marketing . 2003 (3)

[7] Developing and validating a multidimensional consumer-based brand equity scale [J]. JOURNAL OF BUSINESS RESEARCH, 2001, 52 (01) : 1 - 14

[8] Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes[J] . Morris B. Holbrook.Journal of Business Research . 1996 (1)

[9] SPECIAL POSSESSIONS AND THE EXPRESSION OF MATERIAL VALUES [J]. JOURNAL OF CONSUMER RESEARCH, 1994, 21 (03) : 522 - 533

[10] Age, Sex, and Attitude toward the past as Predictors of Consumers' Aesthetic Tastes for Cultural Products[J] . Journal of Marketing Research . 1994 (3)