[10]
Buyer-Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure[J] . Shane A. Johnson,Mark B. Houston.Journal of Marketing Research . 2000 (1)
[10]
Buyer-Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure[J] . Shane A. Johnson,Mark B. Houston.Journal of Marketing Research . 2000 (1)